Full-time

MA Luxury Brand Management

Business and management studies; Marketing

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260+

UNIVERSITIES

3057+

STUDENTS

135+

COURSES
Location
United Kingdom
Level
Masters
Mode
Full-time
Duration
1 Year
Tution Fees
UK
£28,000
International
£28,000
Available to
International students, UK/EU students
Subject
Business and management studies; Marketing

Course Description

Discover an innovative and creative approach to the rapidly evolving luxury industry – exploring the characteristics and opportunities within luxury goods, events and services.

The first of its kind in the UK, this course covers a broad spectrum of businesses, from fashion to hospitality, automotive and travel. You’ll take a strategic, creative view of the opportunities available in the sector, and begin to generate a variety of innovative ideas – developing your entrepreneurial outlook and storytelling ability, and delivering unforgettable experiences in London’s luxury precincts.

You’ll learn to analyse and forecast trends, build business plans, manage and lead global teams, create a culture of innovation and creativity and launch successful businesses in mature and fast-developing markets – gaining the insights to make informed judgements about the strategic business activities of luxury brands and deliver exceptional customer experiences across different sectors to gain a competitive advantage.

You'll also have the opportunity to experience luxury in action, in London and beyond. Previously, students have attended luxury events and fashion shows, and experienced fine dining – all included in Regent's tuition fees.

In your final term, you’ll complete a dissertation or live business project: developing and presenting a new luxury business plan over a four-day period – delving into your design, customer research and finances.

This course is accredited by the Chartered Management Institute (CMI) – allowing you to register for an additional professional qualification. Registering with the CMI gives you access to a range of opportunities, detailed below, and means (if successful) you’ll gain a Level 7 Diploma in Strategic Management and Leadership Practice.

This can fast-track your professional development – helping you to quickly become a Chartered Manager (CMgr).

Course Structure

Year(s)
Modules
RQF Level
Year 1

Financial Analysis for Managers

Law and the Luxury Environment

Luxury Brands and Creativity

Luxury Marketing Management

Research Methods

Strategic Management of a Luxury Business

Entrepreneurship and Luxury

Historical and Contemporary Perspectives in Luxury

Curating and Creation in Luxury

Digital Marketing and Analytics in Luxury

Luxury Experiences

Fashion PR and the Fashion Show

Live Business Project

New Venture Start-Up Project

Dissertation

Level 7
Regent's University London
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